Some of the biggest Internet Service Providers (ISPs) have committed to Ofcom's latest code of practice, as it relates to the broadband speeds advertised by them.

The need for speed

According to Silicon.com, many broadband users receive a lower speed than is promised by their ISP. For example, the typical speed received is 6.8Mbps - an 8.2 drop on the speed generally promised by ISPs, 15Mbps.
 

Jumping on the broadband wagon?

Already Virgin Media, Sky, O2 and BT Broadband have all signed up to the code. Many more are expected to follow suit later this year.

Ofcom decided to take action after recent research discovered the worrying figures regarding speed, its chief executive, Ed Richards, revealed.

This move has been welcomed by many working in the industry, as well as consumer rights' specialists. The executive director of broadband at Virgin Media, Jon James, was one person who spoke positively of Ofcom's decision.

He told BBC.co.uk: "The gulf between what's advertised and what speeds customers get continues to grow. We remain concerned that people paying for fast broadband are still being misled and believe it is absolutely essential that consumers have all the information they need to make an informed choice."