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Microsoft has announced plans to have the next version of
Windows run on Arm processors, as opposed to its usual
choice of x86-type processors, commonly supplied by Intel.
The x86-type systems limit battery life, so the use of Arm
processors (which require much less power) will be useful for
tablet designs and smartphones. "Windows 7 is not an OS that
was designed for tablets," said IT expert Sarah Rotman Epps,
who also predicted on IT News that by 2015, around 82
million people will own a tablet device of some kind.
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Microsoft CEO Steve Ballmer made the announcement
during a press conference yesterday, claiming that
it's "really all about enabling new silicon partners
for Windows, to bring the widest possible form of
factors to the market." |
"Those who
are so quick to write off UK industry should sit up
and take note. Cambridge-based Arm Holdings has
confirmed its position as a world-beating technology
company."
Richard Fletcher, The Daily Telegraph |
"Increasingly, customers expect the full range of capability
from any device - the power and breadth of software that is
available for today's laptop, the long battery life and
always-on capabilities of a mobile phone: great browsing,
productivity and media experiences - in addition to the
basics, printing and support for all of the devices and
peripherals."
However industry professionals have questioned why Microsoft
has revealed the plans some two years ahead of the expected
launch, to which Ballmer replied: "We made the announcement
now in order to allow all of our partners to work together,
and build on this innovation."
"Windows has the flexibility - to define and deliver this
next generation of devices to customers through innovation.
Whatever device you use, now or in the future, Windows will
be there," concluded Ballmer in The Register.
A success
story Britain can be proud of
According to Richard Fletcher, writing in the Daily
Telegraph on Friday 7th January 2011, the announcement by
Microsoft that it is to base its next Windows operating
system on the Arm chip should be seen as a major coup for
British business.
THOSE who are so quick to write off UK industry should sit
up and take note. With yesterday's Microsoft deal,
Cambridge-based Arm Holdings has confirmed its position as a
world-beating technology company.
Just two decades after it was spun off from Acorn Computing
Group, Arm has scored a significant victory over larger US
rival Intel with the announcement that the new Windows
operating system for tablet computers and smartphones will
work with Arm chips (as well as Intel).
The deal not only breaks the long-standing alliance between
the two US technology giants, it also gives Arm the
opportunity to move into yet another lucrative market. The
most bullish analysts reckon Arm could increase its
penetration of the computing market from single digits today
to 45pc by 2015.
The Microsoft deal is just the latest in a series of major
wins for Arm, which also announced this week that Nvidia,
the graphics chipmaker, is to design microprocessors based
on Arm architecture.
It shouldn't come as a surprise that Arm's chips are in
demand: the group's developers have managed to design chips
that produce the processing power needed to drive our iPads
and Blackberrys - without overly draining the battery.
But Arm hasn't just designed great chips. It has also built
a pretty impressive business model. Even before they have
produced the first prototype of the latest must-have gadget,
the likes of Apple will have to hand over some hard cash to
Arm: buying either an architecture or chip licence before
they can start playing with the UK technology.
But it doesn't stop there. Once they have designed the chip
there is a royalty payment on every chip produced. It may be
just a fraction of a percentage point, but when your chips
are in thousands of gadgets it all adds up. In fact, £7 of
every £10 earned by Arm now results from a royalty payment.
Who says the only thing we are good at is financial
services? |