|
|
 |
|
|
 |
|
 |
Internet contributes £100bn to UK economy
More than 7% of the UK's national income comes from
Internet-related businesses, according to a new
report commissioned by Google and conducted by the
Boston Research Group (BRG). |
|
|
|
|
|
|
Are you using digital
marketing techniques to promote your business and is your
website enabled to allow online transactions? If the answers
to these questions are 'yes', then you're in good company
because it seems Britain is "punching above its weight" in
e-commerce.
|
|
|
|
More than 7% of the UK's national income comes from
Internet-related businesses, according to a new report
commissioned by Google and conducted by the Boston Research
Group (BRG)
As reported by The Guardian, the research suggests that some
£100bn of the UK economy stems from the Internet - and if it
was to be considered an industrial sector in its own right,
it would be the fifth largest in the UK. This would make it
nearly as big as the financial services sector and twice as
large as the hospitality (hotels and restaurants) sector.
Internet is
a "central pillar" of the UK economy
Speaking on the Internet Advertising Bureau's (IAB) website,
Google UK's managing director Matt Brittin described the
Internet as a "central pillar" of the UK economy.
|
|
The Internet economy is made up of several sub-sectors. For
example, Britain's online advertising market is worth some
£3.5bn per year - the single biggest online advertising
market outside of the US.
The BBC reports that overall, 40% of the £100bn figure
is due to government spending, net exports and
investment in telecoms infrastructure and server
costs. The remaining 60% of is due to "Internet
consumption"; consumer spending on e-commerce, ISPs
and the cost of Internet-related devices. |
"The UK is punching above its weight" in e-commerce
with a "high" proportion of retail sales accounted
for by online transactions."
Paul Zwillenberg
Connected Kingdom |
|
|
Greater broadband penetration required to meet future
growth
According to the Connected Kingdom study, the UK is in fact
the world's leading nation for e-commerce, with £2.80
exported for every £1 spent online. Paul Zwillenberg, one of
the authors, says that "The UK is punching above its weight"
in e-commerce with a "high" proportion of retail sales
accounted for by online transactions."
The Internet's contribution to the economy is expected to
grow by 10% per year for the next five years according to
the study, accounting for up to 13% of GDP by 2015. However
the report notes that these estimates rely upon the UK
meeting targets for broadband penetration and bringing the
rest of the country to the same level of digital/online
uptake as seen in London and the South-East. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Visit our website |
Back to main e-zine |
 |
|
Delta Comtech Ltd
Artillery House, Heapy Street
Macclesfield, Cheshire, SK11 7JB |
Tel:
0844 412 8102
info@delta-comtech.co.uk |
|
|
|